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Branding: Armed Offenders Squad

New Zealand Police needed a visual identity to mark the 50th Anniversary of the Armed Offenders Squad (AOS) representing what it has meant to serve with the squad, what it means to be a current AOS member, and to project that ethos into the future.

After completing an extensive exploration, we arrived at a symbol – the Wahaika. The Wahaika symbol resonated so deeply with the AOS because Wahaika are unique to New Zealand; used by only the most proficient and proven of warriors; they can disarm an assailant or adversary quickly and efficiently; used as a negotiating tool; viewed as a peace maker or bridge builder; placed on the ground as an offering of peace while illustrating strength.

Creative Directors: Karl Kane, Celeste Skachill
Design Team: Catherine Adam, Karl Kane, Celeste Skachill 

 

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